1st link between oxytocin and anandamide, which has been called the ‘bliss molecule’ for its role in activating cannabinoid receptors in brain cells to heighten motivation and happiness. Anandamide is among a class of naturally occurring chemicals in the body known as endocannabinoids that attach to the same brain cell receptors as does marijuana’s active ingredient, THC, with similar outcomes.
The researchers discovered that social contact increased production of anandamide in a brain structure called the nucleus accumbens, which triggered cannabinoid receptors there to reinforce the pleasure of socialization. When cannabinoid receptors were blocked, this reinforcement disappeared.
Piomelli’s team then looked for a possible connection between anandamide and oxytocin, which is well known ...
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