Speaker that grows in a piece of furniture, the shape is generated by an algorithm to suit one’s physical space. Credit: Image courtesy of Umeå universitet
Thus more meaningful products can be made for people and more value for companies. In his research, Guido Hermans has investigated a way to open up design to the consumer and how to give this group an active role in the design of everyday products. “This role change implies a shift for the professional designer from knowing what a future user would like to have towards knowing what a layperson would like to design, which is for most designers an unfamiliar way of thinking,” says Guido Hermans.
The new form of lay design is enabled by 2 developments: On the one hand, the creation of variable designs by using computational design, and ...
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