ventral striatum tagged posts

Selfish or Altruistic? Brain Connectivity reveals Hidden Motives

To understand human behaviors, it is crucial to understand the motives behind them. So far, there was no direct way to identify motives. Psychologist and neuroscientist Grit Hein, Ernst Fehr et al found that the way relevant brain regions communicate with each other is altered depending on the motives driving a specific behavioral choice. This interplay between brain regions allowed them to identify the underlying motives. These motives could not be uncovered by observing the person’s choices, or based on the brain regions that are activated during the decision-making.

Empathy-based altruism is primarily characterized by a positive connectivity from the anterior cingulate cortex (ACC) to the anterior insula (AI), whereas reciprocity-based altruism additionally invokes strong positive conn...

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Sugar’s Siren Song Deciphered

A new Yale study shows the brain responds to taste and calorie counts in fundamentally different ways. And only one of these responses explains why most New Years’ resolutions have already disappeared under a deluge of Boston Crème Pies. It’s the brain’s desire for calories – not sweetness – that dominates our desire for sugars.

“It turns out the brain actually has two segregated sets of neurons to process sweetness and energy signals,” said Ivan de Araujo of the John B. Pierce Laboratory. “If the brain is given the choice between pleasant taste and no energy, or unpleasant taste and energy, the brain picks energy.”

Both sweet taste and nutrient value register in the striatum, an ancient region of the brain involved in processing rewards...

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