Aha! Study examines people struck by sudden insight
Until now, researchers had not had a good way to study how people actually experienced “epiphany learning.” In new research, scientists at The Ohio State University used eye-tracking and pupil dilation technology to see what happens as people figured out how to win a strategy game on a computer. “We could see our study participants figuring out the solution through their eye movements as they considered their options,” said Assistant Professor Ian Krajbich, Ohio State. “We could predict they were about to have an epiphany before they even knew it was coming.”
Most decision-making research has focused on reinforcement learning, where people gradually adjust their behavior in response to what they learn, Chen said...
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